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Jeremy Schell

random thoughts of a t1 junkie

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Tag: consumer segmentation

Identifying the ideal metrics for measuring customer loyalty

CRM Internet loyalty programs Marketing social media

Over the past twenty years I’ve been fortunate to have worked with a number of great companies and helped develop and manage their various CRM and loyalty programs. Many of these include National City Bank, Makers Mark, Valvoline Instant Oil Change, Canadian Mist, Kentucky Lottery and Purina to name a few. With any loyalty program and marketing […]

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